Role: Art Director
Lead art direction, concepting, branding, illustration, motion media, and retouching for the leading facial filler brand.
Focused on developing and applying a modern, bold visual language and sharp, current copy. Created an extensive library of high-end photo assets and video assets to showcase both the product itself and to push an empowering and unapologetic campaign on social media.
Delivered 6 social posts per week, on average, made up of multiple content pillars and customized for specific target audience breakdowns.