Botox +
Juvéderm
Art Direction ★ Content Strategy ★ Social Marketing
Art Direction ★ Experiential Design ★
Art direction and content strategy for the market leaders in aesthetic injectables, creating a unified yet distinctive approach for both brands.The work demanded balancing clinical authority with aspirational lifestyle content, requiring a sophisticated visual language that could speak to diverse audience segments across multiple touchpoints.
The comprehensive content strategy delivered six tailored posts weekly across platforms for each brand, strategically divided between educational content, product benefits, and aspirational lifestyle imagery. The resulting content ecosystem supported both immediate engagement metrics and longer-term brand positioning goals, establishing both as contemporary voices in an increasingly competitive aesthetics conversation.
This project was a tricky ask. The media buy had already been made, and market disruptor Love Wellness needed their first ever out-of-home campaign to make a bold, Big Apple-worthy statement.
Without an up-to-date asset library, we had only days to create fresh product visuals for their entire line to use across dozens of unique placements. Keeping things simple, eye-catching, and honest was the solution to make the most with their colorful introduction.
As a bonus, I got to bring our work to life with motion graphics for digital ads alongside our physical station takeovers.
Any opportunity for chromatic
taxonomy is a project
after my own heart
